Email Marketing & Design

So you have an email list of customers... now what? That’s where I come in. I’m here to help you create something that lands with your audience... Something that won’t get archived in their inbox. Whether you just need a strategy session to kickstart your journey or an end-to-end partner that becomes an extension of your business, I’m your gal!

Email marketing is one of the most effective tools for building customer relationships and driving revenue. With 10 years of experience in marketing, I’ve worked with businesses of all sizes, from startups to Fortune 500 companies. I’ve seen firsthand how a strategic email campaign can transform engagement, boost sales, and strengthen brand loyalty.

Here’s why I’m the right fit:

  • Proven Expertise: I’ve spent a decade honing my skills in both strategy and execution, so I understand what works—and what doesn’t.

  • Creative Meets Data-Driven: I blend creativity with analytics, crafting campaigns that look great and deliver results.

  • A True Partner: I take the time to understand your brand, your goals, and your audience, becoming an extension of your team.

Whether you’re just starting out or ready to take your email marketing to the next level, I’m here to help. Let’s create something that connects, engages, and drives your business forward.

Sample Packages

Good

Email Marketing Strategy Session

  • Ideal for: Businesses looking to kickstart their email marketing but needing guidance on where to begin.

  • Includes:

    • 60-minute email marketing strategy session

    • Review of current email marketing efforts (if any)

    • Target audience insights and segmentation advice

    • Recommendations for email types (newsletters, promos, welcome series, etc.)

    • Key performance metrics and goals for tracking success

Better

Email Campaigns Designed & Delivered

  • Ideal for: Businesses that need professionally crafted email campaigns, ready to send.

  • Includes:

    • Review of current email marketing efforts (if any)

    • Target audience insights and segmentation advice

    • Recommendations for email types (newsletters, promos, welcome series, etc.)

    • 4 custom-designed email templates (newsletter, promotional, or transactional, etc.)

Best

Complete Email Marketing Package

  • Ideal for: Businesses that want a comprehensive, hands-off email marketing solution, including full implementation.

  • Includes:

    • 4 custom-designed emails per month

  • PLUS:

    • 6 months of a fully managed email marketing calendar, including campaign planning and scheduling

    • Ongoing performance monitoring and campaign optimization

    • Monthly reporting and strategy adjustments

Case Study: Boosting Email Revenue by 149% in Just One Year

The Challenge

Lack of Strategy and Next-Level Design

The client’s email marketing efforts weren’t reaching their full potential as a result of lack of proper, clear strategy and cohesive design. As a result, email revenue lagged behind other channels, leaving a significant opportunity untapped.

Client Overview

  • Industry: Retail & eCommerce

  • Business Type: hybrid business with both e-commerce operations and physical retail storefronts.

  • Objective: Streamline their email marketing efforts to create a cohesive strategy that would drive more sales, increase customer loyalty, and improve engagement across both their ecommerce platform and retail locations.

The Solution

Comprehensive Email Marketing Strategy & Optimization

Email Audit & Strategy:

  • I started by conducting a thorough audit of their current email campaigns and automations, identifying areas for improvement and setting clear goals for email revenue growth.

  • Automation Optimization:

    • I revamped their key automated email flows, including the welcome series, abandoned cart, and post-purchase sequences. This helped ensure the right message was being sent at the right time, increasing engagement and conversions.

  • Campaign Planning & Execution:

    • I developed a consistent email campaign calendar, including regular newsletters, new product arrivals, and promotional offers. Each campaign was designed with clear calls to action to drive sales.

The Results:
A 149% Increase in Email Revenue

  • 149% YoY increase in email revenue:

    • After implementing the new email marketing strategy, email-driven revenue increased by 149%, reflecting the effectiveness of the optimized campaigns and automations.

  • 112% YoY increase in engaged website sessions

    • Tailored content and better strategy led to more subscribers engaging with the emails, resulting in a higher website sessions and more conversions.

Ready to take your emails to the next level?

Not quite what you need?

Check out my Ready-to-Use Email Templates on Etsy to get started.